Donnerstag, 18. Juli 2024
Deutsch Englisch

Global Industry: Dunkin’ Brands kills the «Donut»

Hamburg. (bm) At its Global Franchisee Convention this week, Dunkin’ Donuts unveiled its new branding that officially recognizes its name as simply «Dunkin’». According to Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann, «Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers». Other topics of the week: