Montag, 4. Dezember 2023
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Global Industry: McDonald’s announces new growth strategy

Bremerhaven. (bm) We remember: RBI, with its brands Burger King, Tim Hortons and Popeyes, has been busy and creative over the past few months and has introduced us to its vision of the «restaurants of the future». Of course McDonald’s can’t leave it at that and has now presented its growth strategy for the future. Here, too, everything revolves around the «three Ds» Digital, Delivery and Drive Thru as well as customer loyalty. Triggered by Covid-19, the fast food world will change in the coming years. RBI and McDonald’s are making rapid progress. Other global players will probably follow soon. Other topics: