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Global Industry: Mondelēz brings SnackFutures to Germany

Bremerhaven. (bm) Mondelez International announced the launch of the SnackFutures Innovation Hub in Germany. SnackFutures aims to develop innovative snacking solutions and business models that are outside the company’s core business. After a successful launch in the USA and Australia last year, SnackFutures will now be rolled out in Europe in Germany. The focus areas of SnackFutures are Well-being (snacks and ingredients for well-being), Premium (high-quality snacks and ingredients) and digital platforms and capabilities. Mondelēz is aiming for SnackFutures to contribute USD 100 million to global sales growth by 2022. Other topics: