Sonntag, 29. Januar 2023
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Global Industry: Yum! Brands agrees to acquire Kvantum

Bremerhaven. (bm) Yum! Brands announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum Incorporated. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization. Other topics of the week:

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